Ever feel like you're stuck and don't know how to reach out to influencers? Finding the perfect TikTok influencer for your brand can seem like navigating a maze, especially if you're new to influencer marketing. No worries, though, this guide is going to help you hit the ground running. We’ll dive deep into how to open collaboration with influencers that align with your brand, explore different types of outreach pitches, and even share how micro-influencers on Reddit feel about how brands approach them. Ready? Let’s get started with everything you need to know about types of partnerships you can have with TikTok Influencers and How influencer find it reaching out to brands.
TikTok has quickly become a powerhouse for brands to engage with their target audience. It’s not just about teens dancing anymore—it’s a diverse platform with creators offering everything from beauty tutorials to financial advice. But to get the most out of your TikTok marketing efforts, you need to partner with influencers who resonate with your brand's values and audience. So, how do you reach out to them?
That's where the magic: different cold pitches that you could try the next time you reach out to influencers comes into play.
Before you start the perfect pitch, you’ve got to know what is the importance of influencers partnerships and finding the right TikTok influencer for your brand isn’t just about the number of followers it’s about relevance, and start searching by topic, and saving influencers with a modest following but whose recent videos pulled view that are in the upgoing algorithm or decent enough to make sales.
You have to start by understanding your own target audience. Who are they? What do they care about? What types of TikTok content are they consuming? Something like having an affiliate dashboard can help you in this. Once you answer these questions, look for influencers who have a similar following. Their audience should overlap with yours to ensure a natural connection.
An influencer with a million followers sounds impressive, right? But what’s the point if only 2% of them engage with the content? Look for influencers who have high engagement rates (likes, comments, shares) rather than just big numbers. The real value is in how their audience interacts with their content.
There are several platforms to help you find TikTok influencers, such as:
· PromtyIO
These tools provide in-depth analytics about influencers, including follower demographics, engagement rates, and past brand collaborations. Plus, they make it easier to filter out influencers that don’t align with your goals.
Alright, you’ve found the perfect influencer now, how do you reach out to them? Getting an influencer’s attention requires creating a pitch that stands out. You’ll need a few different approaches and outreaching in bulk daily depending on the type of niche you’re targeting. Let’s break them down.
Sometimes, influencers aren’t looking for paid sponsorships they just want to try cool products and share them with their audience which they think in return would also give them more reach without it looking like a paid promotion. For micro-influencers, especially, this can be a win-win. Here’s a pitch template for product gifting:
Subject: We'd Love to Send You Some Free [Product Name]!
Hi {NAME},
I’m [Your Name] from [Brand Name], and we’ve been following your content on TikTok—especially your recent post about [topic related to
your product]. We think your audience would really love [Product Name], and we’d love to send you a gift package to try it out.
There are no strings attached! If you love it and want to share with your audience, we’d be thrilled, but it’s entirely up to you.
Looking forward to hearing from you!
Best,
[Signature]
When you’re dealing with macro-influencers, those with larger followings you’ll want to be more professional and offer a clear business arrangement.
Subject: Paid Collaboration Opportunity with [Brand Name]
Dear {NAME},
I’m [Your Name] from [Brand Name], and we’ve been following your incredible content on TikTok. Your influence in the [niche] space aligns perfectly with our upcoming campaign for [Product Name].
We’d love to offer you a paid collaboration where you showcase [Product Name] to your audience through an engaging TikTok video. We believe your creativity will help us connect with your followers in an authentic way.
Are you open to discussing more details? We’d love to collaborate!
Best regards,
[Signature]
For micro-influencers, a casual and friendly tone works best. These influencers appreciate when brands recognize them for their unique style and niche audience.
Subject: Let’s Collaborate! [Brand Name] x {Influencer Name}
Hi {NAME},
I love your TikToks, especially your [mention a specific post]! I’m reaching out from [Brand Name], and we think your audience would be a perfect fit for our [Product Name].
We’d love to collaborate with you to feature our product in a fun and creative way. Whether it’s through a tutorial, a review, or even a fun TikTok challenge, we’re excited to see what you can create.
If this sounds like something you’re into, let’s chat!
Looking forward to hearing from you,
[Signature]
If you’re looking to foster a longer relationship with an influencer, a brand ambassadorship might be the way to go. Here’s a pitch for that:
Subject: Become a [Brand Name] Ambassador!
Hi {NAME},
We’ve been following your TikTok journey, and we love your content! I’m [Your Name] from [Brand Name], and we think you’d be a fantastic fit as a brand ambassador for our upcoming line of [Product Type].
As part of the ambassadorship, you’d get exclusive early access to new products, behind-the-scenes opportunities, and the chance to help shape our brand’s future campaigns. We’re looking for someone who genuinely connects with our mission and can bring our products to life in their own unique way.
Does that sound like something you’d be interested in? Let’s talk more!
Best,
[Signature]
Now, let’s talk about what influencers especially micro-influencers are saying about brand outreach on Reddit. The “Reddit voice” provides authentic, raw feedback from influencers themselves, so you know exactly what to avoid and what to aim for when thinking about involving yourself in your pitch.
The Reddit voice the micro-influencers looking to reach out to brands but don’t know how to because cold pitching is daunting, knowing how to present yourself in what category is important. This is a clear indication towards trying out what works.
Here are some takeaways from micro-influencers on Reddit:
Reaching out to TikTok influencers can be a game-changer for your brand if done correctly. Whether you're approaching micro-influencers or macro-influencers, a thoughtful, targeted collab goes a long way. And don't forget to take cues from the "Reddit voice" influencers appreciate authenticity and transparency.
· Be Authentic: Influencers are tired of generic pitches that feel like copy-paste emails. They want brands to show that they’ve actually followed their content. Mentioning specific posts or how their style aligns with your product will go a long way.
· Don’t Oversell: Micro-influencers on tiktok often express discomfort when brands push too hard. They prefer a relaxed, collaborative approach where they don’t feel pressured to post in exchange for free products.
· Be Transparent: If you’re offering a paid collaboration, be upfront about the terms. Influencers value clarity and respect, especially when it comes to compensation.
Incorporating How Pitches work for your campaigns into your outreach strategy will help you avoid common pitfalls and build successful, long-lasting relationships with influencers. So, what are you waiting for? Steal our workflow of the perfect pitch which suites you.
Micro-influencers typically have 10,000 to 50,000 followers and focus on niche markets with highly engaged audiences. Macro-influencers, on the other hand, have larger followings (over 100,000) and tend to have a broader reach but lower engagement rates.
Check their engagement rates, audience demographics, and past brand collaborations. And think to yourself why would they become the face of your brand.
Not necessarily. Micro-influencers are often open to product gifting, especially if it’s a product they’d love to try. However, macro-influencers typically expect monetary compensation.
